We Are Fekra Communications


As your communications partner we will help you build sustainable relationships that increase your brand visibility and protect your reputation.


Our talented team of marketing, public relations, journalism, branding, design and web experts collaborate to ensure that your brand story is told, just the way it should be.


Whether we are creating new identities, repositioning your brand or building investor confidence, your success comes from our ability to understand your brand and communicate it.

"We pride ourselves on creativity, intuition and determination"


We are a team of highly experienced MarComm professionals with an extensive experience in delivering creative strategies and campaigns to Fortune 500 companies around the world. Our talented team brings together some of the best industry experts in marketing, public relations, journalism, branding, design, events and web who collaborate to ensure our clients’ brand story is told the way it should be

Alongside offering strategic counsel, Fekra Communications specializes in delivering communication trainings to corporations and high-profile individuals, including media training, crisis and issues training, executive profiling and communication skills training. The experienced in-house team includes some of the regions renowned trainers who have trained C-suite executives at top Fortune 500 companies.

We are the proud owner and organizer of one of the leading communication industry forums in the region – Let’s Talk Event, that features expert talks, panel discussions, engaging debates and workshop trainings pertaining to the most crucial topics facing the communication industry in the region.

Fekra Communications is also a member of the Public Relations Consultants Association (PRCA) MENA and International Communication Consultants Organization (ICCO).

“We are an integrated communications group that thrives on challenging projects that yield bigger results”

"Fekra - literally Idea in Arabic, is the heart of everything we do"

Our Team


Mohammed is an experienced marketing communications consultant with 20 years experience working with multinational, regional and local brands across the Middle East. He is specialized in providing strategic counsel and training as well as organizing corporate events. Mohammed also delivers media and crisis training to C-suite clients across the region.

Mohammed El Batta

Managing Director

With almost 10 years experience in integrated marketing communications between agency and client side, Lojayne’s expertise spans across media relations, event management, marketing, branding, planning and execution of tactical marketing campaigns.

Lojayne Mohsen

Senior PR Consultant

With 15 years of experience in marketing communication, research, content development and Arabization, Heba accumulated valuable experience along the years to become a well-rounded corporate communication consultant. She was an advisory on corporate image, positioning of senior executives and media appearances for several governmental and international institutions in addition to planning of marketing and advertising campaigns for various programs and product launches.

Heba Shaaban

Senior Communications Consultant

A seasoned marketing communications professional with 18 years of progressive international experience acquired in the Middle East & North America. He provided strategic counsel and thought leadership advice to C-suite clients, planned and implemented internal and external MarComm strategies, and organized events. He’s a savvy digital strategist skilled at developing content tailored for offline and online platforms.

Sami Alshorafa

Senior Communications Consultant

Halim is one of the region’s top communications professionals and trainers with over 25 years experience and is renowned for his strategic planning and counsel to top government bodies and multinational organizations in Egypt and the region.

Halim Abouseif

Senior PR Consultant

With ten years of experience, Sara’s design services cover branding and identity development, digital marketing and social media management, concept design, as well as website design. She is inspired by the beauty and simplicity of nature and loves to integrate the rich aesthetics of the Egyptian culture in her work giving it a unique nature that stands out from the crowd.

Sara Sadek

Creative Director

Ben has over 18 years of creative design experience working with some of the world’s top renowned brands both in the UK and MENA region.

Ben Elliott-Scott

Senior Creative Consultant

A global communications and social impact professional with over 16 years experience with UNHCR, PepsiCo and McKinsey & Company where she held several leadership positions in partnership development, communications, advocacy and social responsibility. She is a Consultant at UN Women, Vice Chairman of Board of Trustees at Sarah’s Foundation for Social Development in Egypt, a mentor at Cherie Blair Foundation.

Noha Hefny

Senior Communications Consultant

"We harness creativity into viable solutions to achieve your communication goals"

Our Services

As your communications partner we will help you build sustainable relationships that increase your brand visibility and protect your reputation. Our talented team of marketing, public relations, journalism, branding, design and web experts collaborate to ensure that your brand story is told, just the way it should be.

Whether we are creating new identities, repositioning your brand or building investor confidence our success comes from our ability to understand your brand and communicate it using the most engaging and innovative methods possible. Our multi-disciplinary creative team provides tangible solutions for businesses of all sizes and needs. We help brands, organizations, companies and individuals communicate both creatively and effectively.



With extensive experience managing all types of events across the region, our team successfully organized events ranging from networking meetings, ground-breaking ceremonies all the way to fully organizing and managing big conferences of over 1,000 people. Creating content for events is one of our many strengths. Working alongside your team to identify the core objectives of the event, we will ensure creating quality and creative content for your events that not only deliver but also attract the targeted audience. Working closely with our sister companies we will ensure that all event logistics from audio visual to branding and production are taken care of with the utmost quality.



We are proud of our extensive experience delivering communication, media and crisis training to Fortune 500 clients across the region. We will always be at your side to ensure a swift and smooth handling of any issue and will train your people to deliver the right message when representing the company in front of the camera

Social Media

Social Media

Fekra helps businesses master social media marketing to find leads, increase sales and improve brand response using Facebook, LinkedIn & Twitter. We understand that “one size does not fit all” business needs and tailor your digital program. Our team works with you to implement creative social media campaigns to encourage conversation about your brand. We will provide you with full management of your brands’ digital presence. From set up to managing social updates, generating content, moderating, advertising and engaging key influencers – all tailored to meet your business needs.

Public Relations

Public Relations

Fekra understands the importance of communicating to your stakeholders and maintaining a positive image. Working together to protect and enhance your reputation, we realize that your long term connection with the media is important. As your partner we will use our excellent knowledge of the media and the local markets to help you build sustainable relationships that increase your brand visibility, protect your reputation and promote investor confidence.



Knowing your target markets and products and communication trending is the key to creating the right mix of event, media, digital and traditional marketing. Combining world’s best practice and our knowledge of your business, Fekra will work with your team to create and implement an integrated marketing communications plan that achieves your goals. We also offer a broad range of event management services, from intimate seminars to stakeholder workshops or large scale conferences. Our event management skills combined with our digital expertise ensures your event receives the widest audience.



Customers make decisions based on emotional and practical needs. Our market research and creative teams have the experience and knowledge to develop engaging content that delivers results. Creative continuity across all mediums is at the very core of Fekra Creative. We work across many disciplines to ensure the message is both compelling, responsive and memorable. From websites to brochures, logos to signage, we’ve got it covered. From creating new identities to brand repositioning, we get under the skin of your organization to understand what makes you tick, then use our expertise and creativity to turn those ideals into visual propositions that are as diverse and unique as you are.

"Fekra achieved results no multi-national agency did"

Regional Marketing Manager, Kohler Middle East, UAE

Our Experience

Our Network

Global PR consultants
Middle Eastern consultants

"We think as one, and when you engage us, we act as one!"

From the Blog

Twitter Feed

How to Contact Us

Contact Info

  • P.O. Box 23135, Dubai South, Dubai, UAE
  • +971 52 7706706